Bounce the Bunny
As part of the FitKids brand initiative to promote healthy living and physical activity among children, I designed the mascot “Bounce the Bunny”—a lively and approachable character full of energy and positivity.
I chose yellow as the primary color to represent Bounce’s cheerful personality, with blue as a secondary color for visual contrast and balance.
The style is simple and cute, using low-saturation tones to create a fresh and relaxing visual atmosphere.
I created a four-view character sheet to show Bounce from different angles, and designed three individual scenes representing eating, sleeping, and exercising, helping to visually promote healthy habits in a fun and relatable way.
The overall visual style is clean, minimal, and child-friendly, with rounded shapes and soft lines that enhance the character’s warmth.
The color palette of soft, low-saturation hues creates a calm yet engaging atmosphere that appeals to children without overstimulating.
The scene illustrations use a storybook style, with expressive poses and emotions that make healthy habits more visually relatable.
I also designed a red, yellow, and blue logo to reinforce brand identity and reflect the energetic and inclusive spirit of FitKids.
The logo, with its use of primary colors (red, yellow, blue), visually reinforces the ideas of movement, fun, and positivity, and ties the brand elements together cohesively.