ASI
This project presents a comprehensive visual identity system for the ASI 2025 Policy Forum, designed to support communication across various platforms including posters, postcards, stickers, website graphics, and wayfinding signage. The content is presented in bilingual or unilingual formats (English and/or French), ensuring broad accessibility and ease of reading.
Logo
The logo design features simplified line art forming human figures encircling each other, symbolizing unity, compassion, and mutual care. A vibrant color palette represents diversity and inclusivity across different communities. Posters incorporate characters of various ages, using soft, inviting tones to evoke a sense of warmth and well-being. The text colors are drawn from the logo to create visual harmony and strengthen brand cohesion, with distinct color coding for English and French to aid readability.
Postcard
The front of the postcard follows the poster's design, while the back uses a lighter background to facilitate writing. Lines in logo-inspired colors were added to enrich the visual composition. Stickers utilize the logo directly for a clean and eye-catching appearance. For wayfinding, the same color palette from the poster is applied to backgrounds and elements, ensuring a consistent and professional visual experience throughout all materials.
Posters
I designed characters of different age groups for the poster, and for the colors, I chose soft tones to create a relaxed and warm feeling. The text color was chosen from the logo’s palette to establish more connections and create a harmonious, unified style. I selected different colors for the English and French text to make them easier to distinguish and read.
Website Graphic & Whova Content
